You definitely want to distribute your video content to as many end-users as possible and ensure the best viewing experience,so it is very important to understand that you will never be able to predict a user's device type, location or even data capacity when the end-user is viewing video content. And therefore transcoding options will help you - it can change formats, bitrates or resize video frame to ensure the best content quality to your viewer on any type of device at any time.

Transcoding is the process of converting your video from one file format to multiple and it includes several digital multimedia tasks like transcoding, transrating and transsizing. What do they each mean for themselves? Lets see:

• Transcoding, at a high level, is taking already-compressed (or encoded) content: decompressing {decoding} it: and then somehow altering and recompressing it. AS an example, you might change the audio and/or video format (codec) from one to another, such as converting from an MPEG2 source (commonly used in broadcast television) to H.264 video and AAC audio (the most popular codecs for streaming). Other basic tasks could include adding watermarks, logos, or other graphics to your video.
• Transrating refers specifically to changing bitrates, such as taking a 4K video input stream at 13 Mbps and converting it into one or more lower-bitrate streams.
• Transsizing refers specitically to resizing the video frame, for example, from a resolution of 3840x2160 (4K UHD) down to 19201080 (1080p) or 1280x720 (720p).